I recently was hired to work on a project with Neil Howe. Along with his partner, William Straus, Neil coined the term “Millennials.” More importantly, his work has contributed in a profound way to how we think about generations, their different proclivities, and their particular approaches to relationships.
As I went to Toy Fair yesterday, I was thinking about this. In particular, I was thinking about Generation X and its relationship with its children. After all, the toys at Toy Fair all are being marketed at the children of Gen Xers.
What does that mean? To understand that, people who study generational differences tell us that we need to step back and look at how Gen Xers were raised. Generation X is the progeny of working and divorced parents. Under-parented, Generation X looks to create for its children the childhood it never had. My observation and analysis of other data suggests that Gen Xers also are looking to relive some of that lost childhood.
So as I was walking through Toy Fair, I was looking for toys that:
- Promote interaction between children and adults
- Have multigenerational appeal
Two items that fit these criteria are Spot It! and Boom Whackers.
Spot It! is a new game from Blue Orange that takes some of the elements of the classic Go Fish, expands the paradigm, and presents it all in a colorful and portable package that Gen Xers can take with them for them and their children to play in restaurants, at the park, or anywhere the opportunity or need to play a game presents itself. Blue Orange says it is for children 6 years-old and up, but believe me when I say that 4 and 5 year-olds will enjoy Spot It! as well. Watch a demonstration of the game here:
Boomwhackers are tuned percussion tubes that create specific notes when struck. If you are a Gen Xer, and you want your kid to play along as you strum through a U2 medley, just give him or her those tubes that are in the key of the songs you are playing. Once he or she understands the joy of making you music, you can introduce the other tuned Boomwhackers tubes and teach him or her to play melodies. To my point, enjoy a video of some teens in Germany playing the White Stripe’s “Seven Nations Arm” and the Tetris theme on Boomwhackers: